We work with clients to understand the core philosophy of their business, as well as their target markets and distribution channels so that we can help them develop compelling corporate messaging and brand identity, which aligns with these objectives, and distinguishes them in the marketplace.
Focused and captivating presentations are key to a successful sales strategy and we help clients to deliver outcome based materials which ultimately win them business. We review existing content; advise on appropriate presentation styles; and develop tailored materials which clearly articulate and simplify the key components of the strategy and the benefits it can bring investors.
Content marketing is the creation and distribution of regular and insightful content, which is shared via an organisation’s owned channels, such as newsletters, research reports or blogs. Providing high quality content is ultimately about influencing a customer’s behaviour to either encourage them to take action or increase brand loyalty. Our team has worked with a number of organisations, including law firms, administrators and financial technology providers as well as asset managers and investment consultants, to produce relevant and targeted content.
It is essential that a company's unique brand positioning is supported by a comprehensive suite of marketing materials that clearly articulate and differentiate its offering. We work closely with clients to prepare marketing collateral that offers substantial support to business development activities. This includes newsletters; brochures; e-marketing materials and websites.
Being shortlisted or winning an award can be a highly beneficial and cost effective component in helping to raise a company’s profile. As well as keeping track of all the key industry awards, we work with clients to advise them on the most suitable categories for their business and draft compelling submissions which capture the attention of the leading investment consultants, advisers and investors on the judging panel.
We help clients develop interesting and informative events that are respected within the crowded financial services industry calendar. We manage all elements of the event including creating unique agendas; sourcing venues and caterers; managing all on-site logistics; preparing supporting materials; training presenters and moderating sessions.